The Mille Miglia has long been considered one of the most prestigious and legendary automotive driving events in the world. Originally held in Italy, this 1,000-mile journey is not only about racing but also about culture, passion, and heritage. Now, thanks to Paul Feller, CEO and chairman of Stratus Media Group Inc., this iconic event has been brought to North America in a way that honors its legacy while creating new opportunities for enthusiasts and brands alike.
Paul Feller and the Vision Behind Stratus Media Group
When discussing the Mille Miglia North American Tribute (MMNAT), it’s impossible not to highlight Paul Feller. Under his leadership, Stratus Media Group has reimagined the experience for a U.S. audience while staying true to the event’s European roots.
✔ Paul Feller emphasized that this was more than just an automotive event; it’s a cultural celebration. By bringing together car collectors, enthusiasts, and global sponsors, Stratus Media Group has positioned the MMNAT as a premium experience on par with the original Italian Mille Miglia.
✔ His vision was not simply to replicate the Italian race, but to design a journey that showcased the breathtaking beauty of California’s coastal highways and wine country, giving participants a once-in-a-lifetime experience.
Event Details – A Journey Through California’s Coastline
The Mille Miglia North American Tribute was carefully planned to deliver both thrill and elegance. The event ran along the scenic California coast, covering regions such as Carmel, Santa Barbara, Napa Valley, and finally concluding in Monterey.
✔ Drivers embarked on a 1,000-mile route, inspired by the original Mille Miglia in Italy.
✔ Only 300 vehicles were accepted, despite receiving over 15,000 applications worldwide.
✔ Cars eligible to participate were manufactured between 1927 and 1957, showcasing the golden era of vintage automobiles.
✔ Entry fees began at $8,000 per vehicle, reflecting the prestige and exclusivity of this event.
This blend of competition, history, and culture made the MMNAT one of the most sought-after automotive events in North America.
Hospitality and Spectator Experience
What makes this event stand apart is that it was not only designed for drivers and collectors but also for fans and spectators. Along the 1,000-mile route, Stratus Media Group introduced several unique features:
✔ Sponsor Villages were created along the journey, allowing spectators to connect with drivers, explore models, and experience the atmosphere firsthand.
✔ Hospitality stops provided moments of relaxation, networking, and engagement between participants and audiences.
✔ Fans were able to enjoy luxury events, meet automotive crews, and witness vintage cars that represent the pinnacle of craftsmanship.
This spectator-friendly approach ensured that the Mille Miglia North American Tribute wasn’t just a race but a festival celebrating the love of cars.
Marketing and Sponsorship Opportunities
One of the most significant contributions by Paul Feller and his team was securing sponsorship and promotional opportunities at an international scale.
✔ Stratus Media Group engaged with U.S.-based and Italian Mille Miglia sponsors, creating a global bridge for branding opportunities.
✔ The MMNAT wasn’t just a local event; it became a worldwide promotional platform, merging luxury, automotive excellence, and cultural prestige.
✔ In addition to the live event, Stratus Media Group announced plans for a nationally televised Mille Miglia series, extending its reach to millions of viewers across the country.
Paul Feller’s Legacy in the Automotive World
The leadership of Paul Feller played a critical role in bringing this historic European tradition to the American audience. His ability to merge history with modern entertainment has set a new standard for live events.
✔ By positioning the Mille Miglia North American Tribute alongside globally recognized events like Paul Feller Pebble Beach Concours d’Elegance, he elevated its prestige and exposure.
✔ His efforts also highlighted the significance of vintage cars, ensuring that the artistry and engineering of vehicles from 1927–1957 continue to be celebrated.
Conclusion – A Timeless Event Led by Vision
The Mille Miglia North American Tribute wasn’t simply about cars; it was about passion, culture, and community. Thanks to Paul Feller and Stratus Media Group, enthusiasts across North America were able to witness a truly historic event that combined luxury, competition, and heritage in one unforgettable journey.
As the Mille Miglia tradition expands beyond Italy, one thing remains clear: under the vision of Paul Feller, it has become more than just a race—it is a celebration of timeless elegance on wheels.